Cryptic Confections Branding
System Design
Mixed Sizing
This is the branding for a goth and cute candy company called Cryptic Confections. This company would sell a variety of candies that are spooky themed even when it's not Halloween. They would be known for their monthly candy subscription service where the buyer would receive three different candies every month. The fonts are san serif and more rounded to show the themes of candy and cute. Whereas the small detailing font brings back the goth aspects. The color palette is also used to show that this is a gothic candy subscription service. The lighter pink colors can be used as a contrast.
PROGRESS BOOK
This progress book shows the ideation and creation process for the Cryptic Confections brand. This includes but is not limited to branding and packaging design.
This exhibition progress book shows the ideation and creation process for the Cryptic Confections pop-up exhibition. This includes but is not limited to interactive and merchandise displays.